Privacy Policy

This Privacy Policy was last updated on FEBRUARY 26, 2026.

This Privacy Policy describes how The Natural Alchemist and its related parties and affiliates doing business as The Natural Alchemist (“The Natural Alchemist”, “we”, “our” or “us”) collects, uses, and discloses information about you.

When does this Privacy Policy apply?

This Privacy Policy covers our business in Canada and in the United States and applies to information we collect when you access or use our websites and mobile applications that link to this policy (collectively, our “Services”), or when you otherwise interact with us, such as at an event, or on our social media. For more information about our privacy practices in another jurisdiction outside of Canada and the United States, please refer to the Privacy Policy posted on our website, for that jurisdiction. We may also provide different or additional notices of our privacy practices with respect to certain products, Services or activities, in which case those notices will supplement or replace the disclosures in this Privacy Policy.

We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of this policy. If we make material changes, we will provide you with additional notice (such as by adding a statement to the Services or sending you a notification). We encourage you to review this Privacy Policy regularly to stay informed about our information practices and the choices available to you.

For your convenience, the websites may contain links to other sites and advertisements that are not controlled or operated by The Natural Alchemist. This Privacy Policy does not apply to those sites or advertisements. We are not responsible for, and this Privacy Policy does not apply to, the privacy practices or policies of other websites or third parties. The Natural Alchemist encourages you to review the privacy policies of any third parties before disclosing your personal information to such parties or when visiting such third-party websites.

CONTENTS

What We Collect

How We Use Your Personal Information

How We Disclose Your Personal Information

Your Privacy Choices

Storage and transfer of information

Retention

What we collect

The types of information we collect depend on the nature of your interactions with us. In this section, we describe the categories of information we collect and the sources of this information.

Information you provide to us

We collect information you provide directly to us, such as:

contact information, such as your name, billing address, shipping address, telephone number, and email address;
account information, such as username and password, age range, language preferences, and other demographic information;
information about your interests and preferences, such as wish lists and marketing preferences;
information submitted in connection with a product review or survey, such as photos and product feedback;
your social media handle and other information you post if you choose to interact with us on social media;

If you purchase from us, we work with third-party payment processors to collect and process your payment information.

Information we collect automatically

We automatically collect certain information about your interactions with us or our Services, including:

Transactional Information: When you make a purchase or return, we collect information about the transaction, such as product details, purchase price, and the date and location of the transaction.
Payment Information: such as method of payment, credit and debit card information, amount paid, and signature.
Device and Usage Information: We collect information about how you access our Services, including data about the device and network you use, such as your hardware model, operating system version, mobile network, IP address, unique device identifiers, browser type, and app version. We also collect information about your activity on our Services, such as access times, pages viewed, links clicked, items placed in your cart and on wish lists, and the page you visited before navigating to our Services.
If you contact customer service through our chat feature, email, or by phone, we and our service and software providers may monitor and retain transcripts of those conversations, including for analytics and training purposes.
Precise Geolocation Information: With your consent, we may collect information about the precise location of your device when you use our mobile applications. You may stop the collection of precise location information at any time (see the Precise Location Information section below for details).
Information Collected by Cookies and Similar Tracking Technologies: We use tracking technologies, such as cookies, pixels, and SDKs to collect information about your interactions with the Services. These technologies help us improve our Services and your experience, see which areas and features of our Services are popular, and count visits. For more information about the cookies and other tracking technologies we use, and the choices available to you, see the Opting Out of Targeted Advertising, Sharing, and Sales and Cookies and Similar Tracking Technologies sections below.

Information we collect from other sources

In some cases, such as when you ask us to ship an order or you purchase a gift or gift certificate, we may collect information about someone other than you, such as the name, address, telephone number and email address of the recipient. You represent and warrant that you have the right and authority or have obtained all necessary consents to provide any information, including personal information of another individual, that is provided by you to The Natural Alchemist.

We also obtain information from third parties to detect and prevent fraud, such as fraud risk information from payment verification providers and fraud prevention partners.

Information we derive

We may derive information or draw inferences about you based on the information we collect. For example, we may make inferences about your approximate location based on your IP address or infer that you are looking to purchase certain products based on your browsing behaviour, wish lists, and past purchases.

How we collect your personal information

We collect personal information from you in a variety of ways when you interact with The Natural Alchemist or our Services. Some examples include, but are not limited to, situations when you:

Create an account on our Services;
Order, purchase, exchange, return, or cancel an order for any of our products or Services, whether through our Services or in our retail stores;
Contact us, make an inquiry about any of our products or Services, or otherwise request information or assistance from us;
Communicate with our customer service representatives;
Sign up to receive notifications about an online order, including when the order will be delivered or ready for pickup in-store;
Sign up to receive catalogs, newsletters, emails and/or SMS messages with information about new and limited edition products, special offers, events, or other news;
Register and participate in our customer forums or other programs;
Provide feedback or make other submissions to The Natural Alchemist;
Participate in a contest, sweepstake, or other promotion;
Participate in or respond to a consumer survey or other request for consumer opinions, concerns, or preferences regarding our products and Services;
Engage with us on social media; or
Use features of a website that may be offered from time to time and may require such information in order to use the feature (including but not limited to submitting user-generated content as described in the Terms of Use).
Use certain features or interactive areas of our Services, such as forums, where you can submit user-generated content.

How we use your personal information

The Natural Alchemist uses your personal information to provide the products and Services you request (including to confirm, process and track orders and order status, shipping, payment, etc.), develop, maintain, and improve our products and Services, manage our relationship with you, verify your identity and address, carry on our business operations, and as may otherwise be required or permitted by law or described in this Privacy Policy. We also use the information we collect to:

conduct commercial transactions including to process and administer purchases, exchanges, returns or other transactions that you may engage in with The Natural Alchemist, including at our stores or through our websites, and communicate with you about those transactions;
develop, enhance, improve, personalize, market, sell, or otherwise provide products, services or information;
administer your account;
send you technical notices, security alerts, support messages, and other transactional or relationship messages;
contact you and respond to any requests or other communications from you, including claims or requests for customer service;
provide you with newsletters, catalogs, emails and/or SMS messages about products, special offers, events, or other news and information we think may interest you (for more information regarding how to opt out of these communications at any time, please see the Communications Preferences section below);
conduct and administer surveys and contests, sweepstakes, and other promotions;
target advertisements to you on third-party platforms, websites, and apps (for more information, see the Targeted Advertising and Analytics section below);
monitor trends, perform data analysis, and help us improve and customize our product and service offerings and customers’ experience;
troubleshoot problems with the Services;
enforce our Terms of Use and protect the security and integrity of our Services and our business, including to detect and protect against error, theft, fraud, and other illegal activity, administer our loss prevention program, and protect the rights and property of The Natural Alchemist and others;
to troubleshoot problems with the websites;
comply with our legal and financial obligations.

From time to time we may supplement the information you give us with information from other sources, such as information validating your address or other information you have provided to us. This is to help us maintain the accuracy of the information we collect and to help us provide better service.

How we disclose your personal information

We disclose personal information about you in the following circumstances:

Product reviews and content

If you provide a product review or otherwise post content on our Services, the public will be able to see this information.

Legal disclosure

The Natural Alchemist may disclose your personal information as required or permitted by law, including, without limitation, to comply with a subpoena, warrant or other legally valid inquiry or order or applicable law, or to report improper or unlawful activity. In addition, we disclose personal information if we believe that your actions are inconsistent with our user agreements or policies, if we believe you have violated the law, or if we believe it is necessary to protect the rights, property, and safety of The Natural Alchemist or others.

Consent

We disclose personal information where we have your consent or where you can direct us to do so. By using this Site, you acknowledge and accept this Privacy Policy and consent to the collection, use and disclosure of your data and User Generated Content in accordance with all of the terms in this Privacy Policy and the Terms of Use.

Anonymized information

We also disclose aggregated or de-identified information that cannot reasonably be used to identify you. The Natural Alchemist processes, stores and uses this information only in an anonymized manner and will not attempt to re-identify this information except as permitted by law.

Your privacy choices

Updating your account information

You can review and modify your online account information at any time. To access your online account, simply click "Sign In" at the top of any web page and sign in when prompted. You can also update your account information by emailing us at Celiac.Safe.Creations@gmail.com

Cookies and similar tracking technologies

The Natural Alchemist uses cookies and similar tracking technologies to analyze visits to our websites and interactions with our communications to help us improve our website, Services, and marketing campaigns. We also use cookies to assist with anonymous site traffic analysis, which includes tracking the time/date of visits, pages viewed, and referring URLs.

Most web browsers are set to accept cookies by default. If you prefer, you can usually adjust your browser settings to remove or reject browser cookies. Please note that removing or rejecting cookies could affect the availability and functionality of some of our Services.

Communications preferences

In certain circumstances, we may send you email or SMS communications. For example, when you sign up or are subscribed to receive our e-newsletter, you may receive email or SMS marketing communications about our products, Services, special offers, events, new website features, changes to this Privacy Policy or other terms and conditions, changes to any of our programs in which you might be enrolled, or other news. Similarly, when you sign up or are subscribed to receive notifications about an online purchase, we may send you email or SMS communications about the status of your purchase, including when the purchase will be ready for pickup in-store.

You may opt out of receiving promotional emails from The Natural Alchemist by following the instructions in those communications, by clicking on the “unsubscribe” link in any email marketing communication. You may also opt out of receiving text messaging/SMS communications by replying to the SMS communication with the word “STOP”. Please allow up to ten (10) days for your “unsubscribe” request to be processed. Even if you opt out of receiving email marketing or SMS communications from us, we may still contact you by email for transactional or account-related purposes like confirming or following up on a purchase, order or service request, responding to customer service inquiries, or notifying you of product recall information.

Mobile push notifications

With your permission, we may send push notifications to your mobile device. You can deactivate these messages at any time by changing the notification settings on your mobile device.

Precise location information

When you first launch any of our mobile apps that collect precise location information, you will be asked to consent to the app’s collection of this information. If you initially consent to our collection of such precise location information, you can subsequently stop the collection of this information at any time by changing the preferences on your mobile device.

Access, correction and deletion

You have the right to (1) request to know more about and access your personal information, including in a portable format, (2) request deletion of your personal information, and (3) request correction of inaccurate personal information.

At your request, we will provide you with a statement outlining the personal information we have about you in our records and how that information has been used or disclosed by us. You may also request access to your personal information in our custody or control. In order to verify that the information is being released to the proper individual, you may be asked to provide suitable identification or to otherwise identify yourself. In certain circumstances, access to personal information may be denied. If we deny your request for access, we will advise you of the reason for the refusal. Requests for access should be directed to our customer service support at Celiac.Safe.Creations@gmail.com.

If any of your personal information in our records is inaccurate or incomplete, we will amend that information at your request, subject to any exceptions prescribed by law. Requests for correction of your personal information should be directed to the customer support email noted above.

If you create an account on one of our websites, you can access and change your online account profile yourself. If you are not a registered website user, you can contact us to update your information using the contact information above.

Once we receive the request, we will validate the information that you provide and send a message to the email address you provided in the request. Please follow the instructions in that email to verify your email address and/or provide any additional information that may be needed to process your request.

Storage and transfer of information

Our related parties, affiliates and third-party service providers may be located outside of your province or state of residence. This effectively means that personal information collected by The Natural Alchemist may be stored or processed outside of your province or state of residence. Therefore, your personal information may be accessible to law enforcement, courts, and regulatory authorities in accordance with the laws of such foreign jurisdictions.

Retention

The Natural Alchemist will retain personal information for as long as necessary for the purposes identified, or as otherwise required or permitted by law. The Natural Alchemist has retention standards to satisfy legal requirements, including to destroy, erase, or render anonymous personal information that is no longer required for the purposes identified or as otherwise required by law.

Security

The Natural Alchemist takes reasonable steps to protect personal information in our control against loss, theft, and unauthorized access, disclosure or misuse with administrative, technical and physical safeguards appropriate to the sensitivity of the personal information.

Unfortunately, despite these efforts, no security measures are perfect and hackers and other malicious actors may attempt to intercept or access the personal information described in this Privacy Policy. If you have any reason to believe that your account, transaction or information is no longer secure, please contact us using the contact information provided. In the wrong hands, your personal information could be used to commit identity theft, steal from you, or cause you other harm. It may also reveal information about your spending habits and other sensitive personal attributes.

Internet or wireless communications are never completely private or secure and there is always a risk that any messages or information you send to or through a website or by email may be intercepted by others.

If you create an account on a website, you will need to set a password to access your online account. We strongly recommend that you set a strong password including a combination of letters (including a mix of upper and lower case), numbers and special characters, and do not disclose your password to anyone. The Natural Alchemist will never ask you for your password in any unsolicited communication (including unsolicited correspondence such as letters, phone calls or email messages).

You should also be aware that certain aspects of the websites are not confidential and are available for public viewing. For example, any submissions that you post to any publicly available online forum or blogs or other publicly available features of the websites are not confidential and may be viewed by other users of the websites. By making personal information publicly available where the websites allow you to do so, you consent to such publication by The Natural Alchemist or its service providers. Please refer to the Terms of Use for additional provisions relating to user submissions that may apply to you.

Nondiscrimination

We will not discriminate against you for exercising your privacy rights.

Appeals

If we deny your request, you may appeal our decision by contacting us at Celiac.Safe.Creations@gmail.com. If you have concerns about the result of an appeal, you may contact the attorney general in the state where you reside.

Authorized Agents

If you are submitting a rights request as an authorized agent, we may ask you to submit proof of your authorization to make the request, such as a valid power of attorney or proof that you have signed permission from the individual who is the subject of the request. Please do not provide any sensitive personal information in connection with this request, such as a driver’s license or other government-issued ID. In some cases, we may contact the individual who is the subject of the request to verify their own identity or confirm you have permission to submit this request.